Forget Dragon's Den, The New Inventors and all those shows which highlight people who spend far too long fiddling with frankly very obvious and rather unhelpful to-market prototypes. A cucumber sheild? I ask you...
Here is someone who understands that necessity is the mother. And the mother has needs. Get a load of this...
It leaves a message on your toast.
If you think that's in any way superfluous to our needs then let me give you an example why toasted messages might just facilitate my life. For a start, they make toast. Which is probably more than my just-out-of-warrantee tank of a toaster does... but apart from toast, what can the WriteToaster do for me?
Well, in my family anything I say generally gets ignored or filed under 'whatever' - I'm talking husband and two kids under the age of six. Not husband under the age of six, ovbiously; that would be wrong.
I could say "kids, could you get dressed before breakfast so we don't have to go through the whole beat-the-clock charade come 8.45?" I'd get more response from a slug with M.E. I could say (to husband) "darling, I really would rather you didn't come and rock the back of my swivel chair when I'm obviously working" - and you'd think, half an hour later as my chair is giving me vertigo during a particularly tricky interrupted commission, that I had simply imagined I ever said it.
And yet, despite the lack of reaction, I feel that my requests are really not all that unreasonable. So let's take me out of the equation...
..and replace me with strategically singed wholemeal. It could work, it really could. My children believe that anything written is 'written' - the Tiger might well come to tea, the Quangle Wangle might one day allow us to climb the crumpety tree to purchase time shares on his hat, Mr McGee is still trying to rid himself of the troublesome flea (let's hope with this level of gullibility they never read the british tabloids...). As for the husband, well he thinks with his stomach. It's worth a shot.
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